After earning 57 points in its first season, LAFC debuted as one of the most successful clubs in MLS history on the pitch. Ahead of its second campaign, the club now looks to add more season tickets and strategic game times in hopes of generating even more revenue and challenging league attendance records.
LAFC plays in the soccer-specific Banc of California Stadium, a facility that helped LAFC achieve premium seating and sponsor revenues among the league’s best. Banc of California Stadium holds roughly 22,000 seats and sold out for all of the 17 home matches last season.
Still a young organization, LAFC will continue to trial new approaches rooted in social content and digital marketing to generate further awareness for the club and Banc of California Stadium. Due to differences in venue capacities, it is unlikely that LAFC will surpass Atlanta United in terms of attendance, but the club aims to deploy its stadium for additional non-MLS entertainment programs to maximize its revenue potential.