I joined ALSD in the late 90’s when the collegiate/minor league venue where I was working decided to add suites and club seats. The resources available through the Association made developing and implementing a Premium Seating department from scratch possible, almost effortless. Since then, I have used all of the resources available through ALSD to guide me along my NBA, NHL and now NFL Premium Seating career path. Even more significant than the vast resources available have been the relationships – and even great friendships – that I have developed. The value of having such a huge network of industry professionals - with thousands of years of collective experience – cannot be overstated!