Director, Premium Activation
Arizona Coyotes
Matt Herold joined the Arizona Coyotes in 2013 as an account executive. During his tenure with the Coyotes, he has worked in service and retention, managed the inside sales team and currently oversees the Premium Activation department. As Director, he is responsible for leading his team in strategically implementing and activating a year-round business development platform for the Coyotes’ premium partners. Prior to joining the Coyotes, Matt began his career in sports as an Inside Sales Representative with the Pittsburgh Pirates. He is a native of Canton, Ohio and completed both his undergraduate and Master’s degrees at Ohio University. Matt and his wife, Danielle, reside in Phoenix, AZ with their two dogs.