Milwaukee Bucks reveal new digital displays to be installed in downtown arena


In promotion of their new arena, currently under construction in downtown Milwaukee, the Bucks have unveiled a notable element of the venue’s anticipated fan experience. A custom-designed 52-display system from Daktronics has been announced.

The unique, $10 million digital network will include an immersive indoor experience as well as outdoor displays. In total, it will include 16 million LEDs.

The four main panels of the center-hung scoreboard each measure 25 feet high by 29 feet wide, making it twice as large as the unit in the BMO Harris Bradley Center and the largest “equilateral center-hung display” in the NBA.

An additional 31 digital displays and a 360-degree LED ribbon display will be installed inside the new arena.

On the arena's exterior, the northwest corner will feature displays totaling 2,700 square feet, highlighted by a 15-foot-high by 85-foot-wide see-through display, allowing fans to see out the glass façade, while those outside the building view promotional messaging.


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