Monetizing the Premium Fan: From Stadium Construction & Renovation to When Teams Take the Field

WW&L will be joined by the Kansas City Current and KU Athletics to spotlight how innovative gifting and printed souvenir tickets with embedded QR codes can cost-effectively ignite virtual experiences that monetize premium fans, starting before stadium construction/renovation through kickoff, tip-off or when the first pitch is thrown.

Speakers
  • Scott Hahn, Associate Athletics Director- Ticket Operations at the University of Kansas 
  • Evan Gitomer, Chief Revenue Officer, Weldon, Williams & Lick
Location
Salon 101-102 Floor 1
Start Time
1:00 p.m.
End Time
1:25 p.m.
Date
Jul
11
2023