Using Twitter’s new ability as an e-commerce marketplace to buy and sell products and services directly from tweets, the Atlanta Hawks are selling playoff game tickets on the social media outlet. Fans can select ticket quantity and pay with a credit card without leaving Twitter.
Because most sports franchises have substantial loyal followings on Twitter, it could become a viable distribution channel, and one that falls somewhere between primary and secondary.
According to reports, Twitter does not take a cut of ticket sales made through its channel, although it could in the future. But teams do pay to place “Buy” buttons in front of users who don’t follow their accounts.