Alex Townsend-Mitchell, Vice President, Club Business & Analytics, NHL (moderator)
Tylyn Castellanos, Director, Arena Experience Strategy, Atlanta Hawks & State Farm Arena
Devin McDaniel, Senior Analyst of Strategy & Analytics, E15 Group
Erin Dlouhy, Associate VP, Guest and Culinary Experience at Pacers Sports & Entertainment
When it comes to fan experience, technology is not one size fits all. It’s important to understand what tech works best for which fans and why, where it should be employed, and what's missing. Data underpins many of these decisions, like where to build belly-up vs. grab n’ go stands, and how F&B and retail lines can be eliminated with in-seat service. Moreover, understanding how our premium and GA demographics consume the game will help guide storytelling opportunities within the venue.
Speakers
- Alex Townsend-Mitchell, Vice President, Club Business & Analytics, NHL (moderator)
- Devin McDaniel, Senior Analyst of Strategy & Analytics, E15 Group
- Erin Dlouhy, Associate VP, Guest and Culinary Experience at Pacers Sports & Entertainment
- Tylyn Castellanos, Director, Arena Experience Strategy, Atlanta Hawks & State Farm Arena
Location
White River, Salon E, Floor 1
Start Time
2:30 p.m.
End Time
3:15 p.m.
Date
Jul
11
2023