Past is Prologue: Premium Seating Through the Years. What we have learned; Where we are going.

  • Alison Weber, Chief Creative Officer, Levy
    Alison Weber, Chief Creative Officer, Levy
  • Bill Dorsey, Chairman and Founder, ALSD 
    Bill Dorsey, Chairman and Founder, ALSD 
  • Jeff Wineman, Executive Vice President of Development, Levy  
    Jeff Wineman, Executive Vice President of Development, Levy  
  • Ellen Saul, Senior Director, Premium Services, Indianapolis Motor Speedway 
    Ellen Saul, Senior Director, Premium Services, Indianapolis Motor Speedway 
  • Lee Zeidman, President of STAPLES Center, Microsoft Theater and L.A. LIVE
    Lee Zeidman, President of STAPLES Center, Microsoft Theater and L.A. LIVE
  • James A. Renne, A.I.A., Senior Vice President, National Director-Sports and Entertainment, JLL
    James A. Renne, A.I.A., Senior Vice President, National Director-Sports and Entertainment, JLL

Time flies and we're having fun. The premium seat business really began 30 years ago when only 3% of the seats were premium. Today nearly 20% of all seats are premium and it approaches 40% of the ticket revenue. During those 30 years, virtually every single stadium in the country has undergone multiple changes. Many have been replaced but those which have not would hardly be recognized today. Skyboxes beget executive suites beget club suites beget loge boxes beget multiple variations on a theme. The entire venue is now gentrified in most venues and it could be argued that a well-designed stadium does not have a bad seat in the house. Meanwhile, fans have become accustomed to the fan experience; they demand wi-fi, enormous scoreboards, multiple menu options, multiple stadium clubs. Next appears to be gaming and esports and perhaps even new leagues springing up in Spring and every other season. All of this is accomplished in an era of high-tech and it's clear that AR and AI are here to stay. What have we learned throughout these transformational years and what does it all mean for premium seating?

 

July 2, 2019
Time Start: 
3:50 p.m.
Time End: 
4:30 p.m.
Location: 
Marriott Marquis Chicago

Speakers

Moderator: Alison Weber, Chief Creative Officer, Levy

Speakers:

  • Bill Dorsey, Chairman and Founder, ALSD 
  • Jeff Wineman, Executive Vice President of Development, Levy  
  • James A. Renne, A.I.A., Senior Vice President, National Director-Sports and Entertainment, JLL
  • Ellen Saul, Senior Director, Premium Services, Indianapolis Motor Speedway 
  • Lee Zeidman, President of STAPLES Center, Microsoft Theater and L.A. LIVE
     

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