Peter Sorckoff

Peter Sorckoff
Founder & Chief Executive Officer
Seer World

Peter Sorckoff epitomizes big picture thinking. He brings 20+ years of marketing and branding experience to the table in every interaction, leveraging his deep understanding of behavioral strategy and the phenomenon of ‘fandom’.

Peter’s career began in a therapeutic environment that has informed his human-centric vision of marketing from the outset. That insight has served him well in his roles for major brands in the NBA, MLB, NHL, and other sports franchises around the world.

Prior to the launch of Seer, Peter was Chief Creative Officer & EVP Brand for the Atlanta Hawks and Philips Arena. At the Hawks, he managed the brand, marketing, digital, creative, production/content, innovation, and retail teams. Peter built an internal agency which changed the paradigm of sports partnerships with Coca-Cola, Anheuser Busch, Diageo, Verizon, and FanDuel. 

Peter also led the repositioning and rebranding of the Hawks franchise, and served as design lead on the $200M ‘Experience First’ renovation of Philips Arena, where groundbreaking architecture and product array fulfilled the needs of a millennial audience. His leadership created the $40M Emory Courts practice facility — the USA’s first cohabited professional sports practice facility, human sports science lab, and sports medicine and orthopedic practice. Peter also enabled Coca-Cola to integrate their global innovation platform (Bridge Community) into the broader Hawks franchise — another first in sports. 

Internationally, Peter has been a consultant on projects for the Olympics and in the Australasian sports marketplace. He is a much sought-after speaker on the national stage, where audiences learn about how to market to the subconscious and how every brand should think of their customers as fans.