StubHub is expanding its ticket sales business to the primary markets. In addition to its presence as a secondary ticket reseller, the eBay-owned company will now sell tickets directly from event organizers.
StubHub’s first customer for its new combined primary-secondary service is the Philadelphia 76ers, becoming the official ticketing service for the NBA team next season. 76ers tickets will now be combined, and will not be marked as primary or secondary on its customized online marketplace.
The move to enter primary ticketing puts StubHub in competition with Ticketmaster, which StubHub filed a lawsuit against last year, citing that Ticketmaster holds a monopoly over Golden State Warriors tickets.
Similar to StubHub’s new partnership in Philadelphia, Ticketmaster is both Golden State’s official primary and secondary ticket seller. The controversy as it relates to the lawsuit is that Warriors fans are not permitted to resell tickets on any other secondary site other than Ticketmaster. In the case of the 76ers and StubHub, according to reports, fans will be able to post tickets on any secondary marketplace of their choosing.