Done right, maximizing every square foot of our venues can lead to many opportunities for revenue enhancement to accompany an enhanced fan journey. Finding the right spots for F&B outlets, premium and social clubs, and sponsor activation areas can be an art, while also a science for incremental and amplified revenues.
General Session
Speakers
- Scott Heim, Divisional President, The Middleby Corporation (Moderator)
- Vincent Spataro, Senior Director of Sports Venues, Shawmut Design and Construction
- Lee Zeidman, President, STAPLES Center, Microsoft Theater and L.A. LIVE
Start Time
1:45 p.m.
End Time
2:25 p.m.
Date
Aug
17
2021