The ability of a sales organization and salesperson to leverage the assets of the sports brand is critical. Gaining clarity of the prospects, needs, and wants is always the toughest job. Many times, prospects should be presented with a premium option and partnership option to best customize a sports team's assets allowing for the best engagement. This breakout session will allow the salesperson better ways to persuade, influence and engage these prospects with a more holistic solution.
Lance Tyson, President & CEO, Tyson Group