The 2018 edition of PricewaterhouseCoopers’ annual study of the North American sports market projects revenues to reach $80 billion by the year 2022. The PwC Sports Outlook tracks sales in four revenue categories: media rights, sponsorship, tickets, and merchandise. The media rights category garners the largest percentage of market revenues, landing at $20.1 billion in 2018 and projected at $23.8 billion in 2022.
The emergence of tech companies and other new players has been the driving force in the increase of media rights revenues. For example, Amazon has initiated many partnerships with sports properties, leveraging its artificial intelligence assistant Alexa, Twitch’s streaming of esports and the NBA G League, and Elemental’s live and on-demand video streaming for the Olympics.
Gambling is also given significant attention in this year’s report. While attendance has leveled off throughout the industry, ticket sales could get a boost from the U.S. Supreme Court’s recent decision to permit states to legalize sports betting.