Raymond Bednar

President
Hyperion Marketing Returns, Rockefeller Consulting

Ray is the president of Hyperion Marketing Returns Rockefeller Consulting.  Hyperion Marketing Returns is focused on delivering significant value to client companies by providing marketing return on investment and return on objectives methodologies and processes which leverage all parts of an organization in order to optimize results from the broad array of current and potential marketing channels.  A core practice focuses on the sponsorship industry.

Prior to Hyperion Marketing Returns, Ray was the Senior Vice President and Global Sponsorships Executive at Bank of America, managing investments in excess of $120 million.  His responsibilities included integrating across all brand functions of the enterprise level bank including the consumer, private wealth, commercial and investment banks; integrating daily with brand, advertising, research, experiential both with internal business partners and our multiple agencies; and responsibility for negotiating the Official Bank status with Major League Baseball, NASCAR, the National Football League, the United States Olympic Committee, various relationships with the PGA, NBA, NCAA, theater, entertainment, marathons, etc.  He gained essential knowledge about the media sponsorship world during this time running one of the largest financial services sponsorship operations in the world.  Ray introduced and implemented an intensive return on investment and return on objectives methodology to the bank, allowing senior bank officials to better understand and participate in significant sponsorship investments. 

Previously he was the CEO for PRISM North and South America, an agency in WPP, where he headed up the strategic consulting practice.  A recognized expert in ROI for sponsorship and marketing, he is the author of the published book, Sponsorship's Holy Grail - winner of the prestigious WPP Atticus Award for strategic thought.  During his time with PRISM he developed comprehensive sponsorship strategies for clients such as DuPont, Xerox, HSBC and Samsung.

Prior to his joining PRISM, he was a General Manager and President with GE where he gained extensive experience in the marketing application of Six Sigma.

Post his graduation from West Point, Ray served as an officer in the US Army with the 11th Armored Cavalry (Blackhorse Regiment) in Germany and at Fort Knox, Kentucky as a project officer at The Directorate of Combat Developments.

Ray holds a BS from The United States Military Academy at West Point and an MBA from Harvard University Graduate School of Business Administration.

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