Rightsizing and Future-Proofing Venue Technology Design through Owner’s Advocacy and Representation

Through its partnership with Game Day Technologies, FC Cincinnati will open West End Stadium in 2021 on time and under budget, inclusive of a robust, value-driven technology package.

What used to be fairly simple – putting guests in seats and selling beers – is now anything but. Technology moves at breakneck speeds, and venue owners need a trusted, competent advisor they can rely on to know what’s essential, what’s a waste of money, and what choices will position them for the future of venue operations.

The Current State of the Market

Modern sports and entertainment venues need a provider to bridge the gaps between the owner’s vision, technology implementation, and project management of these systems, with one organization that speaks both languages with one common goal – to plan and deliver the most sophisticated and user-friendly venue technology services.

Game Day Technologies by Atomic Data is the answer to those gaps in the venue and arena market. The gaps arose from a lack of emphasis on the owner’s technology-related needs, an over-reliance on live entertainment as the product, and niche players not bringing a holistic approach to venue technology.

Today’s venue owners and fans are done a disservice, resulting in underwhelming technology sophistication often embarrassingly eclipsed by modern warehouses.

A Case Study in Owner’s Advocacy

Game Day Technologies provides objective, technology-focused owner’s advocacy, utilizing proven methodologies and experiences to enable value-managed and informed decision making. Case in point: FC Cincinnati’s West End Stadium. This 25,000-seat, $250 million venue is set to open in 2021, and Game Day Technologies is serving FC Cincinnati to ensure it opens on time and under budget.

By first identifying all the stakeholders involved in West End Stadium and meeting with the owners, architect, external consultants, and general contractor, Game Day Technologies was able to identify FC Cincinnati’s expectations and outline a strategy grounded by a long-term technology vision.

Next, all aspects of the technology sub-systems required to achieve this vision were mapped. After system identification, a thorough design scope review began. From IDF room placement, DAS agreements, and control systems, to Wi-Fi and telecom carriers, every aspect was reviewed through the lens of rightsizing and value management.

Following the scope review process, new budgets and bid processes were created and resulted in significant cost savings for FC Cincinnati. By engaging a neutral host DAS provider, construction costs were reduced, and additional license fees were brought to the team.

Additional value engineering through IDF size/quantity reduction, rightsizing network architecture, reducing the number of non-critical A/V components, cameras, and data ports, subcontractor labor adjustments, and competitive bidding processes reduced construction costs by millions of dollars. These significant savings allowed the team to shift dollars on other priorities within the stadium.

“[Game Day Technologies] has been an instrumental, irreplaceable member of our stadium team,” says Dennis Carroll, Chief Operating Officer at FC Cincinnati. “They are a trustworthy strategic partner, bring an ownership mindset, and are tireless in representing our interests. Their team has overseen the entire technology package for the West End Stadium and have become indispensable in setting up FC Cincinnati for success in launching our brand-new, state-of-the-art stadium.”

Next up, Game Day Technologies will apply this same value-driven approach to the ongoing operation and maintenance of West End Stadium, bringing end-to-end IT as a service, operations, and game day monitoring to all of FC Cincinnati’s facilities.

This venue solution was published in partnership with Game Day Technologies by Atomic Data.

About Game Day Technologies

Serving as the owner’s representative for all things technology, Game Day Technologies will design, manage, build, integrate, monitor, manage, and support your large- or medium-scale public facing networks.