The Colorado Rockies have set an example on how to repurpose space to accommodate changing fan behaviors. In right field at Coors Field now sits The Rooftop – a two-level, standing-room-only bar area, covering 38,000 square feet. The renovation of the upper deck provides a new kind of fan experience that is attracting a variety of demographics, including the 21-30 age group.
Rooftop tickets are $14-$15 and include a $6 concession or merchandise credit. Rockies supporters can still connect with the game, as The Rooftop provides expansive views of the field. But now fans have a coveted social interaction space with DJs and cornhole to watch the game from.
The Rooftop was built for approximately $10 million.