Samantha Powell currently serves as the Manager, Industry Advocacy at AVIXA and brings over 10 years of experience working within the marketing and business development field. Throughout her career, she has worked within various industries including architecture and interior design, government IT sales, and most recently a home building trade association. Samantha’s dedicated focus on increasing brand awareness and improving client acquisition and retention strategies has allowed her to cultivate longstanding relationships for a portfolio of Fortune 500 companies including Boeing, General Motors, American Express, Lowe’s, and Dell. Samantha utilizes her passion for growing strong business relationships with clients by understanding their workflows and challenges and strategizing methods to achieve their objectives.