The San Jose Sharks have reached an agreement with the Franklin Group to become the team’s official promotional partner. The Franklin Group, a New York-based company with nationwide operations, provides integrated marketing solutions to a diverse group of industries and organizations, including the Brooklyn Nets, Philadelphia 76ers, Learfield, and Monumental Sports & Entertainment.
Additionally, the Sharks announced the initial promotional giveaway schedule for the 2017-18 NHL season. The initial schedule of giveaways includes a newly-designed 2017-18 Los Tiburones jersey created by local Latin artist Jesse Hernandez on October 14th versus the New York Islanders, a Joe Pavelski bobblehead on November 4th versus the Anaheim Ducks, and a Sharks-themed Star Wars mini poster giveaway on December 9th versus the Ottawa Senators. Additional dates and promotional giveaways will be added and announced at a later date.