SEAT Spring 2016

COVER STORY

ALSD 2016 SCHEDULE OF EVENTS
Enjoy a preview of the unique program coming to Pittsburgh

FEATURES

THE WORLD'S FIRST MOTORSPORTS STADIUM
Visit the $400 million World Center of Entertainment
BY JARED FRANK

THE TEAM IMPACT
Learn the most valuable strategies in the service playbook
BY STEVI MCCOY AND KATE UREKEW

BEHIND BEACONS AND VENUE MOBILE ENGAGEMENT
Elevate fan experience and ROI with Bluetooth beacons
BY MICHAEL PINCHERA

WHEN IN ROME, DO AS THE ROMANS AND AMERICANS DO
Travel to the Stadio della Roma and mixed-use development
BY MAX SNYDER

WHAT WILL THE IDEAL SALES REP LOOK LIKE?
Develop the skills of tomorrow’s successful sales leaders
BY BRETT ZALASKI

PREMIUM SEATING FOR PREMIUM EVENTS
Attract small business and big events with renovation
BY DAVE WAKEMAN

THE VENUES OF ALSD 2016

A BRIDGE TO FAN EXPERIENCE
Experience Heinz Field, home of the Pittsburgh Steelers
BY KRISTEN LEWANDOWSKI

THE BUSINESS OF CREATING MEMORIES
Peek inside CONSOL Energy Center, home of the Penguins
BY ASHLEY VESCI

REIMAGINING A MLB ICON
Tour PNC Park, home of the Pittsburgh Pirates
BY PITTSBURGH PIRATES

DEPARTMENTS

NEW ALSD MEMBERS

PUBLISHER’S NOTE
Deputizing User Experiences
BY JARED FRANK

FROM THE TOP
The EVP/CMO of the Miami Heat discusses mobile apps, social media, and his famous record collection
WITH MICHAEL MCCULLOUGH

ALSD MEMBER Q&A

INDUSTRY AND ASSOCIATION NEWS
The ALSD announces new consulting division

The Sports Sales Boot Camp expands its lineup in year two

Miami Heat fuse energy and experience in new destination

Aramark chef goes from the football field to the ballpark

ALSD MEMBER HIGHLIGHT
SEAT visits with Matt Hill, Senior Director, Suite Sales & Service, Tampa Bay Lightning

DESIGNER'S DESK

COMING ATTRACTIONS

About the Cover: The 26th Annual ALSD Conference and Tradeshow, including The Sports Venue Design & Build Forum and Sports Sales Boot Camp, will enjoy a tour and reception at PNC Park on Tuesday, June 28, 2016.