SEAT Spring 2019

SEAT Spring 2019

COVER STORY

WINDS OF CHANGE
Preview the 29th Annual ALSD Conference and Tradeshow

FEATURES

A PREMIUM STORY FOR ALL CUBS FANS
Explore Wrigley Field’s new club and suite experiences
BY JARED FRANK

A RESTAURANT FIT FOR A QUEEN
Experience a Midwestern ritual at the United Center
BY SAM DAY

BEAR DOWN ON BENEFITS
Create experiences that keep clients coming back
BY AMANDA VERHOFF

ALSD INTERNATIONAL IS HEADING TO DUBLIN
Attend Europe’s leading premium conference at Croke Park
BY KATIE MCINTYRE

GET OUT OF THE B2B SALES CASKET
Learn sales lessons from stand-up comedians  
BY JAY MAYS

GET TO “YES” BY DECODING THE SALES CALL
Diagnose body language to effectively steer sales calls
BY LISA MITCHELL

SALES SUNRISE IN THE DESERT
Review this Arizona Coyotes case study on sales success
BY GARY MICHELS

MINING REVENUE THROUGH DESIGN
Take a layered approach to design to boost ROI
BY TOM PROEBSTLE

PUTTING “HOSPITALITY” INTO OUR HOSPITALITY AREAS
Go beyond expected service tasks and new spaces
BY KATHY BURROWS

AN ALTERNATIVE (AND SIMPLER) WAY TO NEGOTIATE OBJECTIONS
Dig out true objections and navigate around them
BY LANCE TYSON

DEPARTMENTS

NEW ALSD MEMBERS
MEMBERS ON THE MOVE

PUBLISHER’S NOTE
Our Appreciation for (Unnecessary) Preparation
BY JARED FRANK

FROM THE TOP
WITH MIKE SINQUEFIELD

FROM THE TOP
WITH MATT HOMAN

INDUSTRY AND ASSOCIATION NEWS
Sacramento Kings Introduce New Gaming Lounge Concept
Monumental Sports & Entertainment Renovates Capital One Arena
TMS Renovations Seen through the Windshield and in the Rearview Mirror

MEMBER QUESTIONS

ALSD MEMBER HIGHLIGHT
SEAT visits with: Julie Margolin, Director of Food & Beverage, Dickies Arena

DESIGNER’S DESK

About the Cover: Soldier Field, home of the Chicago Bears, will help kickoff the 29th Annual ALSD Conference and Tradeshow with an opening night tour and reception on the shores of Lake Michigan.