SEAT Summer 2010

SEAT Summer 2010
COVER STORY: THE SOCIOLOGY OF PREMIUM SEATING AND VENUE DEVELOPMENT
Future venue designs will be driven by social interaction. SEAT takes an in-depth look at sociology’s affect on current construction projects as well as concept designs for the future.
By Jared Frank
 
FEATURES:
FINDING YOUR COMPETITIVE ADVANTAGE
Offering more value to premium packages is increasingly important. In central Pennsylvania, “life in the minors” is sold with roller coasters and chocolate kisses.
By Brian Bucciarelli
 
NFL TEAMS SCORE BIG IN THE SUITE MARKET
The NFL is built on the principle of parity. But does it hold for suite prices? Compare pricing and the variables determining those prices for all 32 NFL teams.
By Dr. Peter Titlebaum and Debbie Titlebaum
 
ALSD JOINS THE SOCIAL MEDIA BOOM
It's not an option for sports and entertainment organizations to have a social media strategy; it's necessary. Guess it's time for the ALSD to practice what it's preaching.
By Ryan Mirabedini
 
THE CITY THAT NEVER SLEEPS PUTS ME TO BED
SEAT recaps this year’s ALSD Conference and Tradeshow in New York City. With so much going on, it was easy to miss something. Good thing we took lots of pictures.
By Amanda Verhoff
 
OHIO UNIVERSITY AND FULL HOUSE TO RELEASE PREMIUM SEAT BUYERS LIST
This new listing is a blueprint for finding new premium customers, breaking down the top business categories buying suites and other premium seats. And it’s free for ALSD members. Click here to sign up to receive the top 10 industries that buy premium seating plus additional breakdowns.
By Ron Contorno and Heather Lawrence, Ph.D
 
DEPARTMENTS:
 
NEW ALSD MEMBERS
EDITOR’S NOTE By Jared Frank
INDUSTRY AND ASSOCIATION NEWS
MEMBER HIGHLIGHT
COMING ATTRACTIONS
 
About the Cover: HNTB has completed concept designs for the new San Francisco 49ers Stadium, which they hope to open in 2014. The designs are a representation of the future of venue development.