SEAT Summer 2014

COVER STORY: REDEFINING LUXURY
Treat your suite as a marketing center
BY BILL DORSEY

FEATURES:

ALSD 2014 PHOTO GALLERY
Relive the 24th Annual ALSD Conference and Tradeshow

THE RE-IMAGINATION OF PREMIUM DESIGN
Observe new experiences and trends guiding modern design
BY TROY KIRBY

SEGMENTATION STUDIES EXPLAINED
Understand how the subgroups of your fan base are alike
BY RYAN MAURI AND SCOTT HOROWITZ

PUSHING THE DIGITAL ENVELOPE
Take technology and data collection to the next level
BY EMILY MILLER HUDDELL

BE THE SQUEAKY WHEEL
Leverage your F&B partner to enhance your fan experience
BY MIKE PLUTINO

MAJOR OPPORTUNITIES FOR MINOR LEAGUES
Tour four new minor league facilities with major amenities
BY JESSICA BOUDEVIN

COLLEGE SPORTS AND ALCOHOL: AN EVOLVING FUTURE
Understand the true results of selling alcohol in college venues
BY DR. MARK S. NAGEL

WHO'S BUYING PREMIUM SEATING IN COLLEGE ATHLETICS?
Peek into collegiate corporate ticket buyers (Part 2)
BY DR. HEATHER LAWRENCE AND BRANDON STEFFEK

SALES TRAINING:

THREE CRITICAL THINGS YOU NEED TO KNOW ABOUT CEO'S
BY BILL GUERTIN

DEPARTMENTS:

NEW ALSD MEMBERS

MEMBERS ON THE MOVE

ALSD STAFF EDITORIAL
The Business End of a Hockey Stick
BY BILL DORSEY

FROM THE TOP
The CRO of the Minnesota Timberwolves reflects back on past learning experiences and shares his management style.
WITH RYAN TANKE

ALSD MEMBER Q&A

INDUSTRY AND ASSOCIATION NEWS
Pistons speed sales with a fast-paced touch point
Chicago Bears kickoff the season for suite partners in style
Allstate Arena taps Jack Daniels Lounge

ALSD MEMBER HIGHLIGHT
SEAT visits with:

Chris Quinn
Palace Sports & Entertainment
New ALSD Board of Directors Member

Roberto Beltramini
New York Jets
New ALSD Board of Directors Member
BY AMANDA VERHOFF

COMING ATTRACTIONS

About the Cover: The SAP/EMC suite at MetLife Stadium is an example of a suite utilized as a marketing center, a potential forerunner to a larger shift in the premium seating industry, one where venues double as convention centers or office buildings and are open seven days a week.  Photo Credit: Jeffrey Totaro courtesy of EwingCole