SEAT Winter 2016

COVER STORY
WINTER IS COMING

Explore the C$2B ICE District and Rogers Place in Edmonton
BY MAX SNYDER

FEATURES
CHANGE IS IN THE AIR

Hear the bells and whistles at the 2016 ALSD Conference

INTRODUCTION BY BILL DORSEY

TURNING CUSTOMERS INTO FANS
Learn the most valuable strategies in the service playbook
BY STEVI MCCOY AND KATE UREKEW

AMERICA’S NEW HOME OF SOCCER
Visit the National Soccer Hall of Fame at Toyota Stadium
BY JARED FRANK

THE ROLE OF PROFESSIONAL DEVELOPMENT IN SPORTS SALES
Train your entire sales staff in one day at the 2016 SSBC
BY TROY KIRBY

FUN IN THE SUN AND SHADE
Rival in-home amenities with living room suites in Miami
BY DAVE WAKEMAN

HOW TO SUCCEED AT LUXURY SALES
Understand today’s marketplace for luxury goods and services
BY ANDRE TAYLOR

THE SPUR OF THE MOMENT
Experience the $110 million renovation of AT&T Center
BY CORTNEY HICKS

FACILITY UPGRADES OR REVENUE ENHANCEMENTS
Decide if your athletic department should renovate or not
BY TOM REGAN

DEPARTMENTS

NEW ALSD MEMBERS

MEMBERS ON THE MOVE

EDITOR'S NOTE
Growth Begets Growth
BY JARED FRANK

FROM THE TOP
When Good Enough Isn't Good Enough
WITH ANDY DOLICH

ALSD MEMBER Q&A

INDUSTRY AND ASSOCIATION NEWS
Los Angeles Clippers build first-of-its kind, pop-up club
Teams use event-based marketing to secure new business
TD Garden executive chef prepares the "Meal of the Century"

ALSD MEMBER HIGHLIGHT
SEAT visits with: Jenna Byrnes
Senior Vice President
Oklahoma City Dodgers

DESIGNER'S DESK

COMING ATTRACTIONS

THE CLOSER

About the Cover: In Edmonton, Alberta, Canada’s largest mixed-use real estate development is taking shape. At the center of this C$2 billion economic driver is Rogers Place, the new arena for the Oilers.