As the official architects of the Cincinnati Reds, MSA Sport regularly works on projects at Great American Ball Park. The Bootlegger gives fans the feel of walking into an old-time bar, while also moving some of the concession lines out of the concourse walkway. As referenced by its name, The Bootlegger’s interior is inspired by the speakeasies of the Prohibition era with intricate millwork, tile flooring, and decorative ceiling panels. The Brewery District features a 72-foot-long bar, informally dubbed “The Long Bar”, that offers over 60 taps of local, regional, and international beers.
In the early planning stages of the AT&T Center, it was decided that the venue could be a wonderful showcase for the tremendous talent of the many artists from San Antonio and across Texas. A collection of more than 200 pieces, encompassing the work of over 50 artists curated from local galleries and art institutions, word of mouth, and direct solicitations has recently been refurbished and reinstalled in the newly renovated AT&T Center. The popular “Atomic Spur”, located on the East Porch on the H-E-B Fan Zone Level, was created from brushed aluminum, neon, LED, and 13,000 rhinestones.
Axalta Coating Systems, a founding partner for Daytona International Speedway, worked with Dimensional Innovations to bring their brand to life in the center injector entrance, named “The Color of Speed.” This injector is one of five entrances that lead fans to a series of escalators and elevators, transporting them to different concourse levels. The 32,000-square-foot space, as well as the four concourse levels, attract fans through strong visuals and photo opportunities. The design accomplished Axalta’s goals for the space, and conveys their brand message in a unique way.
The on-campus home for Men’s and Women’s Basketball at Villanova University is transforming. A great experience begins at a new entry sequence at the southwest corner of the building. Once inside, fans are greeted by a new lobby, hall of fame, and 360-degree concourse. Three levels of club spaces are designed, blending the existing and new architecture. Four corner video boards, along with a center-hung LED and fascia ribbon boards are combined with a new state-of-the-art sound system, and Wi-Fi will also be upgraded throughout the building. The Pavilion, when complete, will be known as the Finneran Pavilion, in honor of Villanova alumnus William B. Finneran.
NuBoard Media’s work at the recently renovated Hard Rock Stadium, home of the Miami Dolphins and the University of Miami Hurricanes, for the Greater Miami Convention & Visitors Bureau features the company’s CARD-FLASH cards on stadium seating, spelling out #TourismRocks. The campaign was effective in its messaging and creative in its approach, breaking the mold for the client’s annual event. The engaging image was featured the day after the event at Hard Rock Stadium on the front cover of the business section in the Miami Herald.
The transformation of Kroger Field, formerly Commonwealth Stadium, on the campus of the University of Kentucky included surgical replacement of portions of the existing seating bowl to create three new outdoor club seating areas with uniquely branded club lounges. A new multi-level structure was added, containing new suites, two outdoor patio decks, and press/gameday operations boxes. A new recruiting/multi‐purpose room with an outdoor patio and views to the stadium integrate with a new student‐only and marching band seating section in the end zone. A new home team locker room and media/interview room were also installed.
Ping HD’s “EngagePHD” cloud-based software was chosen by the Orlando City Soccer Club and ICON Venue Group as the content management system (CMS) to drive over 175 video screens at the recently opened Orlando City Stadium. The solution is used in Orlando to meet common operating challenges for F&B and technology in the venue marketplace, including internet protocol television (IPTV), digital menu boards, suite signage, and the scoreboard. This installation was done in conjunction with Samsung SSP screens and the use of no additional external media players. This project, with its specific technology integrations, is the first of its type in the industry.
The Nippert Stadium renovation project had two major goals: enhance the fan experience and strengthen the quality of the campus. This project on the University of Cincinnati’s confined urban campus raises the standard for collegiate stadium facilities. The dramatic architecture contributes to the distinctive surroundings by delivering a showcase building for the university and improving the gameday and non-gameday environment. All interior design aspects reinforced the building’s aesthetic, highlighting a large, diagonal truss system that conveys the overall scale of the building.