The New Ford Field Renovation Project is a comprehensive re-envisioning of the fan experience throughout the stadium. The Detroit Lions identified the need to upgrade specific areas at Ford Field to align with the changing local marketplace and demographics. A total of 210,000 square feet of space, ranging from large social clubs to suites to loges, will be renovated in place or completely reconfigured. Premium upgrades include the South Club with loge boxes, the Terrace Club with theatre-box-style suites, the Gridiron Club where food takes center stage, the Lounge club, and Corner bar.
AEG, owner and operator of Microsoft Theater, along with naming rights partner, Microsoft, made a multimillion-dollar investment to upgrade the overall artist and guest experience of the theater in 2016-2017. Through design and technology, the upgrades include a new state-of-the-art curtaining system and new seating inside the theater, as well as a transformation of all three lobby levels, two VIP areas, and 14 backstage rooms. The upper and lower VIP Rooms have been upgraded with floor-to-ceiling blackout curtains, new carpet, paint, furniture, décor, and art by local downtown Los Angeles artist Ashleigh Sumner. The luxurious colors create movement throughout the entire space.