Spotlight Awards

The Maker’s Mark Barrel Room at Wrigley Field is a speakeasy-inspired destination with artisan menus, mixologist-crafted cocktails, and access to a unique Maker’s Mark bourbon blend created exclusively for the club. To further honor the Maker’s Mark brand, reclaimed Kentucky barn wood and Maker’s Mark barrels are strategically placed in the club, and warm lighting highlights a custom Maker’s Mark bottle chandelier that previously hung in the main lobby at the Louisville distillery.


 

The Sacramento Kings and Diageo partnered together for a multi-year agreement that includes implementation of Assembly by Crown Royal, one of Golden 1 Center’s event level premium lounges. Included in the partnership, multiple activations throughout the year have taken place. Both Crown and Guinness, which are Diageo products, were featured in tastings and complimentary full drinks for Assembly by Crown Royal and Lexus Courtside clients throughout the season.


 

The dynamic rebrand of Air Canada Centre to Scotiabank Arena was set in motion when the name change was revealed in July 2018. 20.20’s role in this multi-partner exercise was to ensure Scotiabank wasn’t just applied as a new logo above the door, but that the new lead sponsor was integral to the building’s very fabric. 20.20 refurbished the newly renamed ScotiaClub, Scotiabank Premium Entrance, and the new “Welcome to Scotiabank Arena” main GA entrance.


 

Dimensional Innovations teamed up with the Atlanta Hawks on renovations at State Farm Arena. Working closely with naming rights sponsor State Farm, DI was able to create a holistic experience throughout the arena, primarily through signage and wayfinding. By partnering with 12 sponsors, including Anheuser-Busch, Harrah’s, Svedka Vodka, Kia, and Georgia’s Own Credit Union, DI’s consistent design system gives the entire arena an integrated feel that can only be found at State Farm Arena.


 

The Maker’s Mark Barrel Room at Wrigley Field is a speakeasy-inspired destination with artisan menus, mixologist-crafted cocktails, and access to a unique Maker’s Mark bourbon blend created exclusively for the club. To further honor the Maker’s Mark brand, reclaimed Kentucky barn wood and Maker’s Mark barrels are strategically placed in the club, and warm lighting highlights a custom Maker’s Mark bottle chandelier that previously hung in the main lobby at the Louisville distillery.