Spotlight Awards

The Las Vegas Raiders Sales Center is a museum-like experience rich and deep in storytelling and brand immersion. The public-facing areas of the center allow guests to take self-guided tours and explore the history of the Raiders through videos, artifacts, and a holocube display of the new Raiders Stadium. In private areas, large dimensional infographics frame the unique story for prospective premium buyers. A fully appointed mock suite completes the showcase space.


 

The Detroit Lions enjoy a successful “Reserve Early and Save” email campaign for suite rental sales, where the team offers prospective buyers the opportunity to lock in the best per-event pricing for the year. Through personalized messages, the Lions target current and past customers, as well as other known interested buyers, resulting in over $165,000 in additional revenue. What isn’t measurable in the data is the power of reconditioning the marketplace to purchase as early as possible.


 

The Las Vegas Raiders Sales Center is a museum-like experience rich and deep in storytelling and brand immersion. The public-facing areas of the center allow guests to take self-guided tours and explore the history of the Raiders through videos, artifacts, and a holocube display of the new Raiders Stadium. In private areas, large dimensional infographics frame the unique story for prospective premium buyers. A fully appointed mock suite completes the showcase space.


 

The NBA Champion Toronto Raptors membership and marketing teams collaborated to create two key pieces of social content for Facebook and Instagram. The social campaigns focused on the authentic connections members have with the team, showcasing the value proposition beyond the game. The organization received a multitude of submissions and narrowed it down to two key members. To date, this campaign has helped the Raptors achieve 97% of the team’s renewal goal.