Spotlight Awards

Since opening in 1937, ODEON Luxe Leicester Square has been a world-renowned icon in cinema, hosting over 500 film premieres attended by everyone from Queen Elizabeth II to Marilyn Monroe. ODEON wanted to restore and uplift its iconic art-deco flagship to create an immersive guest experience at every touch point. Collaboratively with ODEON and Ellis Williams Architects, 20.20 designed and created a future-forward cinema with the brand's rich heritage at its heart.


 

The Avenell Club at Emirates Stadium, home of Arsenal FC, reflects a shifting football marketplace. The new premium experience consolidates 12 box suites into a single lounge, offering approximately 200 people a laid-back premium matchday menu and panoramic views of the pitch. It feels like a luxury airline clubhouse but supercharged for sports and bowl-based events and combined with a signature North London attitude, premium materials, and a refined approach to service.


 

Generator Studio teamed up with the St. Louis Blues to introduce several new products for the 2018-2019 season, including the Bommarito Automotive Group Sales Lounge. Located on the club level, the Lounge is sandwiched between the recently renovated Bud Light Sports Pub and the action on the ice, creating one seamless, sports bar environment. The design also includes three new in-bowl seating types: seated-table loge boxes, reserved couches, and bar-height drink rail seats.


 

Generator Studio also teamed up with the St. Louis Blues to introduce the Scott Credit Union Rinkside Club and Pub ’67 for the 2018-2019 season. With no direct view of the ice, the Rinkside Club relies on its one-of-a-kind atmosphere, including a 100-linear-foot bar and food served in an elevated bistro environment. Pub ’67 is the “club within the club,” accessed via a private entry within the Rinkside Club. A reservation-only tasting room is featured for the ultimate F&B experience.


 

The Milwaukee Bucks opened Fiserv Forum in 2018 with approximately 12,000 square feet of LED video displays from Daktronics, including in the Beer Garden outside of the venue, where a six-millimeter display measures 17.5 feet high by 36.5 feet wide to show live action both of the game inside and of other games affecting the Bucks. It’s a social interaction space with a massive digital screen as the main focal point to engage fans in the surrounding entertainment district.


 

The Sacramento Kings have released a new section of premium seating at Golden 1 Center called the Balcony Boxes. Guests can entertain clients or enjoy a premium experience with friends in a Balcony Box with capacity for four to 16 guests. The Balcony Boxes also feature daily food options from Golden 1 Center’s famed “Farm to Fork” culinary menu. Food is served dim-sum style and includes appetizers, main courses, and dessert options for all dietary preferences.


 

The Sacramento Kings dedicated esports facility and content studio inside of Golden 1 Center is a state-of-the-art training facility, broadcast center, and gamer lounge, utilized by the team’s NBA 2K League team, Kings Guard Gaming. Designed to be a “venue within a venue,” the facility features cutting-edge gaming technology, full-service broadcast capabilities to produce livestreams and content, and amenities to serve gamers, artists, and the community beyond.


 

The Sacramento Kings created a demo for the NBA’s first dedicated space for free-to-play, in-arena predictive gaming for select games. Named the Sacramento Kings Skyloft Predictive Gaming Lounge, this new entertainment space is located on the suite level of Golden 1 Center and allows fans in premium spaces, including suites, lofts, and balcony boxes, to predict game results, powered by custom Swish Analytics’ BetRush software, and compete to win exclusive prizes.


 

The Goose Island is a new space at Guaranteed Rate Field, featuring a variety of seating options. Rows include field-level views, group party areas, and individual seating, as well as a fun, social space in standing-room-only rows near the outfield concourse. The first three rows are sold on full season plans. These seat holders enjoy premium leather chairs, small television screens, device charging ports, storage shelves, loaded value on each ticket, and access to a wait staff.


 

In partnership with Auburn University, Proof of the Pudding helped create three brand-new experiences for fans to enjoy at Jordan-Hare Stadium. F&B options in the Tiger Walk Club include live-cooking, hibachi-style chef stations. In the Broadway Club, guests enjoy items made fresh from ultra-local ingredients grown on campus by students. And in the Harbert Family Recruiting Center, F&B stations inside the actual tunnel leading to the field provide clear views of the field.


 

Since opening in 1937, ODEON Luxe Leicester Square has been a world-renowned icon in cinema, hosting over 500 film premieres attended by everyone from Queen Elizabeth II to Marilyn Monroe. ODEON wanted to restore and uplift its iconic art-deco flagship to create an immersive guest experience at every touch point. Collaboratively with ODEON and Ellis Williams Architects, 20.20 designed and created a future-forward cinema with the brand's rich heritage at its heart.


 

Located inside Rogers Place, home of the National Hockey League’s Edmonton Oilers, Studio 99 offers elevated sports bar dining, both a la carte and all-you-can-eat buffet style, to ensure guests don’t miss a minute of the game. Studio 99 also showcases an unparalleled collection of Wayne Gretzky memorabilia, pre- and post-game live broadcasts with special guest appearances, and 32 4K television screens featuring NHL game night action.


 

ScotiaLoge inside the newly renamed Scotiabank Arena (previously Air Canada Centre) responds to a new way to host clients and prospects in an intimate environment. The premium space is comprised of 16 four- to six-person private half-moon tables that look directly into the arena. It’s a six-star space within a five-star restaurant. Food is sold à la carte in order to provide a personalized menu where all requests can be customized. Wine and liquor is available based on individual demands.