Fans who purchase season tickets for select seats pay half of the bill now and the other half when the Blues make the 2010-11 playoffs.
The Blues are banking on making the NHL playoffs this season.
Literally, they're banking on it.
Using a new and unique ticket promotion, the Blues are allowing fans who purchase season tickets for select seats to pay half of the bill now and the other half when the Blues make the 2010-11 playoffs.
What if the Blues don't make the playoffs? You don't pay the other half.
"We feel good about the team and we want to sell more season tickets and get more people in the building," said Peter McLoughlin, CEO of St. Louis Blues Enterprises. "We think it's a smart, creative program, and we expect people who buy into this program are going to be paying 100 percent of the cost."
Here's the example: If you buy a ticket in the Plaza End section, you pay $945 now and whether you pay the remaining $945 depends on whether the Blues make the playoffs. If they do, the balance is due at that time.
The club began the promotion, dubbed "Every game counts," with about 600 selected season tickets available — 300 in the lower bowl and 300 in the upper bowl. In the two weeks since the promotion began, the team has sold about 200 season tickets, according to McLoughlin.
The Blues say they have experienced no backlash from fans who had already paid full price for season tickets before the start of the promotion.
"We've had no complaints," McLoughlin said. "I think the focus is that this (promotion) is limited to the 600 seats where we have lots of availability. As a result, we've had no complaints."