Social Packages are helping move per-event suite inventory.
The Phoenix Suns recently announced their innovative "Social Package" in an effort to sell single-game party suites for the remainder of their home games this season. With the well known fact that companies purchase suites with the intention of creating a high ROI, the Suns have put forth their best effort to create this option via in-game entertainment and social media activation.
The packages priced at $7,000 include several benefits to the company and its attendees.
One party suite includes:
- 20 tickets
- 6 parking passes
- Catering package
- Suns hats and foam fingers
- One Steve Nash jersey
- Two Facebook status updates from the Phoenix Suns reaching more than 225,000 potential new customers.
- Three Twitter mentions from @PhoenixSuns reaching more than 45,000 followers.
- An inclusion in the Suns e-Newsletter, which is distributed to over 55,000 fans.