Suns incorporating sponsorship, social media into latest suite offer

Social Packages are helping move per-event suite inventory.

The Phoenix Suns recently announced their innovative "Social Package" in an effort to sell single-game party suites for the remainder of their home games this season. With the well known fact that companies purchase suites with the intention of creating a high ROI, the Suns have put forth their best effort to create this option via in-game entertainment and social media activation.

The packages priced at $7,000 include several benefits to the company and its attendees.

One party suite includes:

  • 20 tickets
  • 6 parking passes
  • Catering package
  • Suns hats and foam fingers
  • One Steve Nash jersey

- Two Facebook status updates from the Phoenix Suns reaching more than 225,000 potential new customers.

- Three Twitter mentions from @PhoenixSuns reaching more than 45,000 followers.  

- An inclusion in the Suns e-Newsletter, which is distributed to over 55,000 fans.