SunTrust Park: Next-Gen Video Boards

The Atlanta Braves moved into their new home, SunTrust Park, at the start of the 2017 baseball season. The $672 million state-of-the-art stadium holds over 41,000 fans. It’s the first of its kind in the MLB to be surrounded by a $400 million mixed-use development, called The Battery Atlanta, that invites and supports the local community around the ballpark with restaurants, retail, apartment housing and even a live music theater.

In an effort to extend the fan experience beyond the stadium walls, the Braves turned to Dimensional Innovations to create a unique, iconic element to do just that. DI designed, engineered, and built a custom, 21 feet in diameter LED wrapped baseball to tower over the common area directly behind the first baseline. The baseball weighs in at almost 7 tons and took roughly four months to complete from start to finish. In a partnership with Nanolumens, the baseball streams live games, concerts, advertisements and other messages from the stadium on custom LED screens wrapped in the center of the baseball.

Marketing Coordinator
Dimensional Innovations
Photo Credit: 
Alex Grigsby

Category

Next-Gen Video Boards