Director of Fan Data
AMB Sports and Entertainment
Suzi Alvarez is the Director of Fan Data at AMB Sports and Entertainment, overseeing business analytics across the Atlanta Falcons, Atlanta United Football Club, and Mercedes-Benz Stadium. She leads the data management, modeling, and insights that power revenue generation and consumer intelligence for AMBSE’s sales, marketing, fan experience, and sponsorship teams. Prior to her move to Atlanta, Suzi spent four years at the Oakland Athletics in strategy, business operations, and sales leadership. She initially got her start in the San Francisco startup scene after graduating from Stanford University, and relies heavily on her background in technology and entrepreneurship.