In a clever hybrid move, Uber - the app-based ridesharing service - is set to offer discounted, day-of-game tickets to Jacksonville Jaguars games as part of a single transaction when ordering a ride. The experiment is one of Uber’s several attempts to connect with other industries. The company has also offered food deliveries and business courier services in certain cities.
The deal aims to help sell tickets to Jaguars games and could be a microcosm for future expansion in ride/gameday ticket combo deals. It is also aligned with Jaguars owner Shahid Khan’s propensity to push into the area of tech and its unique uses for the organization.