Umbel helps the most admired companies in sports and entertainment understand and engage their fans. The leading first-party data management platform, Umbel empowers you to grow your fan base with engaging data collection campaigns, know your audience with a unified view from any source, and drive revenue with hyper-targeted advertising. Our goal isn’t for you to just collect data--it’s to make data the most valuable asset you own. Founded in 2010, Umbel is headquartered in Austin, Texas. Visit www.umbel.com to learn more or connect with us on Twitter, Facebook or LinkedIn.