Understanding Fandom and Its Influences

Holistically understanding and defining fandom can influence sports organization decisions, venue design, revenue opportunities, and importantly the way we serve and enhance experience for fans. Guiding the delivery of a safe and meaningful experience are sports industry case histories and also consumer research from other sectors such as aviation. 

  • Moderator: Jeff Sittner, Practice Leader Sport | Performance | Entertainment Design, Burns & McDonnell
  • Peter Sorckoff, Founder & Chief Executive Officer, Seer World
  • Brian Cobb, Chief Innovation Officer, Cincinnati/Northern Kentucky International Airport (CVG) Airport
  • Erica Muhlenbruch, IIDA, LEED AP, Practice Leader, Sports, Performance, Burns & McDonnell
Start Time
1:00 p.m.
End Time
1:40 p.m.