Holistically understanding and defining fandom can influence sports organization decisions, venue design, revenue opportunities, and importantly the way we serve and enhance experience for fans. Guiding the delivery of a safe and meaningful experience are sports industry case histories and also consumer research from other sectors such as aviation.
- Moderator: Jeff Sittner, Practice Leader Sport | Performance | Entertainment Design, Burns & McDonnell
- Peter Sorckoff, Founder & Chief Executive Officer, Seer World
- Brian Cobb, Chief Innovation Officer, Cincinnati/Northern Kentucky International Airport (CVG) Airport
- Erica Muhlenbruch, IIDA, LEED AP, Practice Leader, Sports, Performance, Burns & McDonnell