University of Minnesota administrators have asked the Board of Regents to permit beer and wine sales at general concessions during basketball and men’s hockey games at Williams Arena and 3M Arena at Mariucci, respectively. Alcohol sales in the university’s arenas are currently limited to premium seat areas. However, alcohol is available in general seating sections at TCF Bank Stadium, home of the Gopher football team.
Average annual revenue from alcohol sales at TCF Bank Stadium has been $1.3 million, largely generated from general seating, rather than premium seating sections. Currently, there are six Big Ten Conference universities that permit alcohol sales in their sporting venues and more than 50 Division I schools nationwide with alcohol flowing in their football stadiums.
Projected one-time costs to make alcohol distribution possible at the University of Minnesota’s arenas is $70,000, and projected annual revenue is approximately $250,000, not including an expected boost in ticket revenue as a result of alcohol availability.