The University of Southern California officially began its $270 million renovation of the Los Angeles Memorial Coliseum with a ceremonial groundbreaking in January.
Renovation highlights include replacing every seat in the facility, improving Wi-Fi and other utility infrastructure, and restoring the iconic peristyle to more closely resemble the stadium’s original design. On the premium seating front, a new tower structure will be erected on the stadium’s south side for new suites, loge boxes, and club seats. The entire project is privately funded.
Renovation work is scheduled for completion in time for the kickoff of the 2019 season. The Trojans and Los Angeles Rams will continue to play at the stadium concurrent with construction.
Naming rights for the facility were also announced in January. The stadium will now be known as United Airlines Memorial Coliseum, as part of a 16-year agreement with the airline carrier.
Steeped in history, the Coliseum has hosted two Olympic Games, two Super Bowls, and a World Series, the only venue in the world with such claims. And in 2028, it will again play host to a third Olympic Games.
The home field for the USC Trojans since 1923 is jointly owned by the state, the county, and the city of Los Angeles. It is managed and operated by the university under a 98-year lease through 2111.