The Paddock Club offers groups of up to ten guests trackside views, upscale F&B, and access to private restrooms.
A waiting list has been started for the 32 suites, 49 loge boxes, and 1,974 club seats.
The three-phase project will replace all seats, add four terrace suites and two clubs, as well as much more.
The $270 million in upgrades includes a premium tower with suites, loge boxes, and club seats.
A new five-story tower with team facilities, club space, and a press box is being built outside the south end zone.
The CEO of On Location Experiences will deliver a keynote speech at the 27th Annual ALSD Conference and Tradeshow.
At BBVA Compass Stadium, the Houston Dynamo and Levy Restaurants have redesigned one-quarter of the venue into a new food and beverage destination native to Houston culture.
Unique premium locations, heated seats, a five-story glass atrium, and F&B opportunities are all teased.
The $50 million renovation would add four new tiers of seating and a cantilevered roof.
The unique VR headset, in the form of a catcher’s mask, provides immersive, behind-the-scenes perspectives.