COVER STORY
PEELING BACK THE LAYERS OF FISERV FORUM’S INTERIOR DESIGN
Visit the Bucks’ new home and uniquely Milwaukee design
BY TRACY PAYNE
FEATURES
ALSD INTERNATIONAL 2018 IN REVIEW
Recap Europe’s first-ever premium seat event
BY KATIE MCINTYRE
WINDS OF CHANGE
Preview the 29th Annual ALSD Conference and Tradeshow
TRENDS THAT KEEP MLS FANS COMING BACK
Explore the trends in new soccer-specific stadiums
BY MAX SNYDER
HOW TO MAKE PROSPECTING A PRIORITY
Learn how to implement a process and make it a habit
BY ADAM VOGEL
WHY HASN’T YOUR SALES STRATEGY CHANGED?
Rephrase suites as second offices to close more sales
BY KATHY BURROWS
HOW TO INCREASE RENEWAL PROBABILITY
Discover the keys to maximize client engagement
BY KATHY BURROWS
PROMOTING REVENUE, PRACTICING RESPONSIBILITY
Grow the bottom line at college events with alcohol sales
BY BO CARTER
ALCOHOL TRENDS IN COLLEGE ATHLETICS
Review the results of a recent ALSD survey
BY KENDRA HOLADAY
AUDI FIELD PUTS D.C. UNITED IN THE DRIVER’S SEAT
Go inside the new home of MLS’ D.C. United
BY DAVE WAKEMAN
NEW BODY, SAME SOUL
Tour the renovations at University of Dayton Arena
BY SAM DAY
DEPARTMENTS
NEW ALSD MEMBERS
MEMBERS ON THE MOVE
PUBLISHER’S NOTE
Looking Backward to Look Forward
BY JARED FRANK
FROM THE TOP
WITH AL GUIDO
FROM THE TOP
WITH SCOTT DEBOLT
INDUSTRY AND ASSOCIATION NEWS
New IRS Guidance on Tax Reform Puts All-Inclusive Premium Seating at Risk
Prudential Center Renovation Blends the Past with the Future
MEMBER QUESTIONS
ALSD MEMBER HIGHLIGHT
SEAT visits with Charlene Nyantekyi, General Manager, Club Wembley/The FA Group
DESIGNER’S DESK
About the Cover: Fiserv Forum, the new arena for the Milwaukee Bucks, debuted in August of 2018. The Populous design includes nods to the region’s natural geography and to the city’s industrial history and iconic Cream City brick.