SEAT Spring 2018

SEAT Spring 2018

COVER STORY

YOUR GUIDE TO ALSD 2018
Preview the upcoming ALSD Conference and Tradeshow

FEATURES

A BRAND-BUILDING TUTORIAL FROM MINNESOTA UNITED FC
Visit the hologram-fueled Allianz Field Experience Center
BY JARED FRANK

EUROPE’S FIRST PREMIUM SEAT EVENT
Join ALSD International in London this October
BY KATIE MCINTYRE

WILL THE REAL ESPORTS FAN PLEASE STAND UP
Learn the greatest opportunity for esports today
BY TODD MERRY

WHAT TO CONSIDER WHEN DESIGNING AN ESPORTS VENUE
Build community-driven facilities and broadcast-ready arenas
BY SETH BULL

INDUSTRY REFERENCE POINTS
Gain insights into the premium seat marketplace
BY DANIEL FRAME

PREMIUM AREAS AT LITTLE CAESARS ARENA RESET THE INDUSTRY STANDARD
Go inside the 62 suites, 22 loges, and seven premium areas
BY OLYMPIA ENTERTAINMENT

REINVENT YOUR PRIME REAL ESTATE
Sell your premium seat destinations more effectively
BY KATHY BURROWS

SPUR OF THE MOMENT
Tour the new home for Tottenham Hotspur
BY DAVE WAKEMAN

DEPARTMENTS

NEW ALSD MEMBERS
MEMBERS ON THE MOVE

PUBLISHER’S NOTE
Caring is Good
BY JARED FRANK

FROM THE TOP
WITH MAUREEN SWEENY

FROM THE TOP
WITH CHRIS WRIGHT

INDUSTRY AND ASSOCIATION NEWS
AVIXA to Expand Industry Awareness Through ALSD Partnership

What the New Tax Law Means for Your Sports Organization

Atlanta Hawks Renovate Service Along with Philips Arena

The Battery Atlanta Offers Year-Round Engagement and Revenue

ALSD MEMBER HIGHLIGHT
SEAT visits with:
Dashawnda Brown, VP, Suite Services
The Madison Square Garden Company

DESIGNER’S DESK
Experience Sharing
BY MATT ROSSETTI

ALSD MEMBER TIP
How To Effectively Manage Part-Time Event Staff
BY VALERIE TANAKA

About the Cover: ALSD 2018 attendees will enjoy a venue tour of Mercedes-Benz Stadium, as well as a super panel of the venue’s executives who will explore all aspects of its fan experience, operation, and design vision.