COVER STORY
YOUR GUIDE TO ALSD 2018
Preview the upcoming ALSD Conference and Tradeshow
FEATURES
A BRAND-BUILDING TUTORIAL FROM MINNESOTA UNITED FC
Visit the hologram-fueled Allianz Field Experience Center
BY JARED FRANK
EUROPE’S FIRST PREMIUM SEAT EVENT
Join ALSD International in London this October
BY KATIE MCINTYRE
WILL THE REAL ESPORTS FAN PLEASE STAND UP
Learn the greatest opportunity for esports today
BY TODD MERRY
WHAT TO CONSIDER WHEN DESIGNING AN ESPORTS VENUE
Build community-driven facilities and broadcast-ready arenas
BY SETH BULL
INDUSTRY REFERENCE POINTS
Gain insights into the premium seat marketplace
BY DANIEL FRAME
PREMIUM AREAS AT LITTLE CAESARS ARENA RESET THE INDUSTRY STANDARD
Go inside the 62 suites, 22 loges, and seven premium areas
BY OLYMPIA ENTERTAINMENT
REINVENT YOUR PRIME REAL ESTATE
Sell your premium seat destinations more effectively
BY KATHY BURROWS
SPUR OF THE MOMENT
Tour the new home for Tottenham Hotspur
BY DAVE WAKEMAN
DEPARTMENTS
NEW ALSD MEMBERS
MEMBERS ON THE MOVE
PUBLISHER’S NOTE
Caring is Good
BY JARED FRANK
FROM THE TOP
WITH MAUREEN SWEENY
FROM THE TOP
WITH CHRIS WRIGHT
INDUSTRY AND ASSOCIATION NEWS
AVIXA to Expand Industry Awareness Through ALSD Partnership
What the New Tax Law Means for Your Sports Organization
Atlanta Hawks Renovate Service Along with Philips Arena
The Battery Atlanta Offers Year-Round Engagement and Revenue
ALSD MEMBER HIGHLIGHT
SEAT visits with:
Dashawnda Brown, VP, Suite Services
The Madison Square Garden Company
DESIGNER’S DESK
Experience Sharing
BY MATT ROSSETTI
ALSD MEMBER TIP
How To Effectively Manage Part-Time Event Staff
BY VALERIE TANAKA
About the Cover: ALSD 2018 attendees will enjoy a venue tour of Mercedes-Benz Stadium, as well as a super panel of the venue’s executives who will explore all aspects of its fan experience, operation, and design vision.