COVER STORY
YOUR GUIDE TO ALSD 2017
Preview the upcoming ALSD Conference and Tradeshow
FEATURES
BRAVE NEW WORLD
Visit the new SunTrust Park and The Battery Atlanta
BY JARED FRANK
WHY YOUR PREMIUM SALES SHOULD NEVER BE TRANSACTIONAL
Consider the pitfalls of using B2C tactics in B2B sales
BY MIKE GUIFFRE
APPLYING BEST PRACTICES IN B2B SALES
Equip your sales team for long-term positive results
BY LANCE TYSON
WHAT AWAITS THE ALSD AT MARLINS PARK
Catch a sneak peek of ALSD 2017's closing event
BY MAX SNYDER
A SUITE DIRECTOR BECOMES AN ENTREPRENEUR
Meet Jessica Gaffney and her quest for white-glove service
BY JARED FRANK
THE TWO THINGS ALL BUSINESS LEADERS NEED TO KNOW
Put into practice the traits your leadership may be lacking
BY JEFF RAKER
DEPARTMENTS
NEW ALSD MEMBERS
PUBLISHER'S NOTE
A Moment of Pause
BY JARED FRANK
FROM THE TOP
The President of the Atlanta Braves highlights SunTrust Park and The Battery Atlanta
WITH DEREK SCHILLER
ALSD MEMBER Q&A
INDUSTRY AND ASSOCIATION NEWS
Levy Restaurants brings taste of Miami to Midsummer Classic
Dolphins deliver driveway-to-driveway mobile experience
ALSD MEMBER HIGHLIGHT
SEAT visits with:
Chelsey Burns, Director, Premium Sales & Service, Orlando City Soccer Club
DESIGNER'S DESK
COMING ATTRACTIONS
THE CLOSER
About the Cover: The 27th Annual ALSD Conference and Tradeshow descends upon South Beach and the Four-Star, Four-Diamond Loews Miami Beach Hotel on July 10-13, 2017. Monday, July 10th, which includes The Sports Venue Design & Build Forum and the Sports Sales Boot Camp, culminates with a tour and reception of Hard Rock Stadium, home of the Miami Dolphins.