COVER STORY
A JOURNEY THROUGH MERCEDES-BENZ STADIUM
Visit the future home of the Atlanta Falcons and Atlanta United
BY JARED FRANK
FEATURES
YOUR GUIDE TO ALSD 2017
Preview the upcoming ALSD Conference and Tradeshow
REVENUE AT YOUR DOORSTEP
Monetize the tailgate experience with Uber and Amazon
BY MAX SNYDER
WHAT BUSINESS ARE YOU IN AND WHY?
Master the Golden Circle for customer acquisition
BY NANCY KOORS
IS YOUR TEAM A LIFESTYLE BRAND?
Cultivate nostalgia, creativity, and community in your fans
BY DAVE WAKEMAN
TARGETING NEW PREMIUM CUSTOMERS
Develop a four-step prospecting strategy
BY RON CONTORNO
THE TOP OF THE FUNNEL
Open more sales, close more sales
BY BRETT ZALASKI
WHERE ARE THE PREMIUM CLIENTS?
Find your next buyer through outbound and inbound tactics
BY KATHY BURROWS
(VIRTUAL) REALITY CHECK
Increase sales, enhance activation, and design better
BY DAVE WAKEMAN
10 COMPONENTS OF EXECUTIVE PRESENCE
Become the confident leader your people want to follow
BY JEFF RAKER
DEPARTMENTS
NEW ALSD MEMBERS
MEMBERS ON THE MOVE
PUBLISHER'S NOTE
What's Your Threshold?
BY JARED FRANK
FROM THE TOP
The President of AMB Sports & Entertainment updates the construction of Mercedes-Benz Stadium
WITH RICH MCKAY
ALSD MEMBER Q&A
INDUSTRY AND ASSOCIATION NEWS
New book dives deep into sports data analytics
Clients and prospects observe ROI at U.S. Open
ALSD MEMBER HIGHLIGHT
SEAT visits with:
Laura Zimbrick, Corporate Partnership, Premium Seating Manager
Fox Theatre Atlanta
BY SAMUEL DAY
DESIGNER'S DESK
COMING ATTRACTIONS
THE CLOSER
About the Cover: Construction of the $1.5B Mercedes-Benz Stadium in Atlanta nears its final stretch. The future home of the Falcons and Atlanta United includes design signatures the venue marketplace has never seen before, such as its oculus and operable roof.