COVER STORY
DESIGN FOR THE FANS, CITY, AND PLANET
Visit Golden 1 Center and explore the future of sports venues BY MIKE WEKESSER
FEATURES
PREMIUM SEATS FOR PERFORMING ARTS
Discover a new arena for hospitality at the Broward Center
BY SAMUEL DAY
TWO FOR ONE
Go inside two projects at Clemson, both designed by one firm
BY HAMP HOWELL
A WORD FROM THE BUILDERS
Take a look at the principles that have constructed our industry
BY DAVE WAKEMAN
THE PATH TO CUSTOMER LOYALTY
Don’t retain customers. Create loyal ones.
BY NANCY KOORS
FILLING THE B2B INFORMATION GAP
Define a process for premium reps to better sell to companies
BY BRETT ZALASKI
FISH IN THE SAME POND – PART TWO
Consider combining CP and premium departments
BY AMANDA VERHOFF
MODERN MARKETING FOR THE MODERN CUSTOMER
Reach and convert all buyer categories with content marketing
BY DAVE WAKEMAN
IMPROVING BEHAVIORAL LEADERSHIP
Become a more self-aware business leader
BY JEFF RAKER
DEPARTMENTS
NEW ALSD MEMBERS
PUBLISHER’S NOTE
Ready or Not, Here I Come
BY JARED FRANK
FROM THE TOP
The CMO of Delaware North discusses the emerging trends in the latest edition of The Future of Sports
WITH TODD MERRY
FROM THE TOP
The President and GM of FC Cincinnati recaps the club’s historic inaugural season and future aspirations
WITH JEFF BERDING
ALSD MEMBER Q&A
INDUSTRY AND ASSOCIATION NEWS
PwC releases its sports market outlook for North America
Suite makeover provides a spark at STAPLES Center
Browns reap $1 million in ROI from new analytics app
What happened at ScoreBig?
POS technology improves experience at CenturyLink Field
Atlanta teams target Millennials with new on-demand app
ALSD MEMBER HIGHLIGHT
SEAT visits with: Bobbi Busboom Assistant AD, Development Ops University of Illinois
BY JARED FRANK
DESIGNER’S DESK
COMING ATTRACTIONS
THE CLOSER
About the Cover: The Golden 1 Center opened this fall in downtown Sacramento. The new home of the Kings redefines the experience of today’s modern fan, and also offers a glimpse into the future of sports venue design.