SEAT Summer 2016

SEAT Summer 2016

COVER STORY

THE NEW COLOR OF NIGHT
Visit T-Mobile Arena, the Vegas home of NHL expansion
BY BILL DORSEY

FEATURES

INDUSTRY TRENDS FROM ALSD 2016
Recap this year's ALSD Conference and Tradeshow
INTRO BY SCOTT SPENCER

AN INDUSTRY CHANGED OVERNIGHT
Learn the ripple effects of ticket broker consolidation
BY TROY KIRBY

YES, BUT WHO BUYS THE PRODUCT?
Sell and distribute where the customer is living
BY TROY KIRBY

FEAR AND LOATHING IN SPORTS BUSINESS
Don’t be afraid of the change which makes us better
BY MIKE GUIFFRE

DEFINING AN INDIVIDUAL SALES PROCESS
Analyze top salespeople, but teach process independently
BY BRETT ZALASKI

A GRAND SLAM SPECTACLE
Tour the transformed USTA National Tennis Center
BY JARED FRANK

THE STRATEGIC SELLER
Adapt your sales practices to changing fan behaviors
BY DAVE WAKEMAN

FISH IN THE SAME POND
Consider combining CP and premium departments
BY AMANDA VERHOFF

DEPARTMENTS

NEW ALSD MEMBERS
MEMBERS ON THE MOVE

PUBLISHER’S NOTE
The Uberification of Sports Business
BY JARED FRANK

FROM THE TOP
The EVP/CMO of the Minnesota Vikings tours us through U.S. Bank Stadium, the NFL’s latest new build
WITH STEVE LACROIX

ALSD MEMBER Q&A

INDUSTRY AND ASSOCIATION NEWS
ALSD Member publishes new book on gifting

Who’s buying premium seating?

The Palace on the Prairie adds a premium wing

Design and identity unite in the City of Angels

ALSD STAFF EDITORIAL
God Loves Cleveland
BY JARED FRANK

DESIGNER’S DESK

COMING ATTRACTIONS

THE CLOSER

About the Cover: Starting with the 2017-2018 season at T-Mobile Arena, the NHL will have an expansion franchise located in Las Vegas. A destination once rejected for its ties to gambling is now the next home for pro sports.