COVER STORY
THE NEW COLOR OF NIGHT
Visit T-Mobile Arena, the Vegas home of NHL expansion
BY BILL DORSEY
FEATURES
INDUSTRY TRENDS FROM ALSD 2016
Recap this year's ALSD Conference and Tradeshow
INTRO BY SCOTT SPENCER
AN INDUSTRY CHANGED OVERNIGHT
Learn the ripple effects of ticket broker consolidation
BY TROY KIRBY
YES, BUT WHO BUYS THE PRODUCT?
Sell and distribute where the customer is living
BY TROY KIRBY
FEAR AND LOATHING IN SPORTS BUSINESS
Don’t be afraid of the change which makes us better
BY MIKE GUIFFRE
DEFINING AN INDIVIDUAL SALES PROCESS
Analyze top salespeople, but teach process independently
BY BRETT ZALASKI
A GRAND SLAM SPECTACLE
Tour the transformed USTA National Tennis Center
BY JARED FRANK
THE STRATEGIC SELLER
Adapt your sales practices to changing fan behaviors
BY DAVE WAKEMAN
FISH IN THE SAME POND
Consider combining CP and premium departments
BY AMANDA VERHOFF
DEPARTMENTS
NEW ALSD MEMBERS
MEMBERS ON THE MOVE
PUBLISHER’S NOTE
The Uberification of Sports Business
BY JARED FRANK
FROM THE TOP
The EVP/CMO of the Minnesota Vikings tours us through U.S. Bank Stadium, the NFL’s latest new build
WITH STEVE LACROIX
ALSD MEMBER Q&A
INDUSTRY AND ASSOCIATION NEWS
ALSD Member publishes new book on gifting
Who’s buying premium seating?
The Palace on the Prairie adds a premium wing
Design and identity unite in the City of Angels
ALSD STAFF EDITORIAL
God Loves Cleveland
BY JARED FRANK
DESIGNER’S DESK
COMING ATTRACTIONS
THE CLOSER
About the Cover: Starting with the 2017-2018 season at T-Mobile Arena, the NHL will have an expansion franchise located in Las Vegas. A destination once rejected for its ties to gambling is now the next home for pro sports.