COVER STORY
WINTER IS COMING
Explore the C$2B ICE District and Rogers Place in Edmonton
BY MAX SNYDER
FEATURES
CHANGE IS IN THE AIR
Hear the bells and whistles at the 2016 ALSD Conference
INTRODUCTION BY BILL DORSEY
TURNING CUSTOMERS INTO FANS
Learn the most valuable strategies in the service playbook
BY STEVI MCCOY AND KATE UREKEW
AMERICA’S NEW HOME OF SOCCER
Visit the National Soccer Hall of Fame at Toyota Stadium
BY JARED FRANK
THE ROLE OF PROFESSIONAL DEVELOPMENT IN SPORTS SALES
Train your entire sales staff in one day at the 2016 SSBC
BY TROY KIRBY
FUN IN THE SUN AND SHADE
Rival in-home amenities with living room suites in Miami
BY DAVE WAKEMAN
HOW TO SUCCEED AT LUXURY SALES
Understand today’s marketplace for luxury goods and services
BY ANDRE TAYLOR
THE SPUR OF THE MOMENT
Experience the $110 million renovation of AT&T Center
BY CORTNEY HICKS
FACILITY UPGRADES OR REVENUE ENHANCEMENTS
Decide if your athletic department should renovate or not
BY TOM REGAN
DEPARTMENTS
NEW ALSD MEMBERS
MEMBERS ON THE MOVE
EDITOR'S NOTE
Growth Begets Growth
BY JARED FRANK
FROM THE TOP
When Good Enough Isn't Good Enough
WITH ANDY DOLICH
ALSD MEMBER Q&A
INDUSTRY AND ASSOCIATION NEWS
Los Angeles Clippers build first-of-its kind, pop-up club
Teams use event-based marketing to secure new business
TD Garden executive chef prepares the "Meal of the Century"
ALSD MEMBER HIGHLIGHT
SEAT visits with: Jenna Byrnes
Senior Vice President
Oklahoma City Dodgers
DESIGNER'S DESK
COMING ATTRACTIONS
THE CLOSER
About the Cover: In Edmonton, Alberta, Canada’s largest mixed-use real estate development is taking shape. At the center of this C$2 billion economic driver is Rogers Place, the new arena for the Oilers.