SEAT Summer 2015

SEAT Summer 2015

COVER STORY:
THIS MUST BE THE PLACE

Renovations for the Browns and Indians are uniquely Cleveland
BY JARED FRANK

FEATURES:
CHEERS TO YOU, ALSD

Revisit the ALSD’s 25th Anniversary Conference in photos

TURNING OVER A NEW LEAF
Tour the $120 million renovation of BMO Field
BY CAROLE DAHLQUIST

BRINGING DATA INTO ACTION
Convert CRM strategy into an effective sales pitch
BY TROY KIRBY

STRATEGY BEFORE SYSTEMS
Learn a new approach to technology from IBM
BY RUSSELL SCIBETTI

STARS (AND HOT DOGS) IN THEIR EYES
Execute the big event, such as the MLB All-Star Game
BY CORTNEY HICKS

BEHAVIORAL FAN SEGMENTATION IN GLOBAL SPORT
Learn about a new research tool for analyzing sponsorships
BY SCOTT HOROWITZ AND GINA KATZMARK

RESETTING THE BAR FOR LATIN VENUE DESIGN
Visit Estadio BBVA Bancomer and its 324 suites
BY MAX SNYDER

PARKING IMPROVED THROUGH TECHNOLOGY
Increase revenues with new parking technologies
BY TIM FLANAGAN

INFORMATION IS INCOMPLETE WITHOUT CONTEXT
Go beyond the basics of research to yield results
BY EMILY MILLER HUDDELL

NATIONAL MILESTONE
Celebrate ten years of Nationals baseball in DC
BY DAVE WAKEMAN

NOW IT’S TIME TO SAY GOODBYE
Use this strategy to deliver graceful customer service
BY MIKE DONNELLY

DEPARTMENTS:

NEW ALSD MEMBERS

MEMBERS ON THE MOVE

EDITOR’S NOTE
From Technology to Toilets
BY JARED FRANK

FROM THE TOP
The President and CEO of Olympia Entertainment discusses the Ilitch's plan to develop 45 blocks in Detroit
WITH TOM WILSON

ALSD MEMBER Q&A

INDUSTRY AND ASSOCIATION NEWS
Arizona Diamondbacks install a first-of-its-kind suite rental
Toronto’s love for pork inspires the Porchetta Sandwich

ALSD MEMBER HIGHLIGHT
SEAT visits with:
Greg Hanrahan
United Center
New ALSD President

COMING ATTRACTIONS

THE CLOSER

About the Cover: The Draft Room, which features a unique keg wall and other interior design elements, is one of three new clubs at FirstEnergy Stadium in Cleveland that connects its patrons to their team and city.