SPECIAL FEATURE: THE SILVER ANNIVERSARY CONFERENCE
Celebrate 25 years of the ALSD in San Francisco
CONFERENCE VENUE FEATURES:
A TALE OF TWO STADIA
Compare premium options at two Bay Area football facilities
BY KIRK VON SPAETH AND LANSON NICHOLS
THE PEOPLE’S STADIUM
Tour the new epicenter for Bay Area soccer fans
BY MIKE GUIFFRE
A WHOLE NEW BALLGAME
Discover why AT&T Park remains “new” after 15 years
BY JARED FRANK
FEATURES:
BREAKING DOWN THE WALLS
Explore the hospitality offerings at the reopened Forum
BY DAVE BROOKS
HOW TO GET THE MOST OUT OF YOUR RENOVATION INVESTMENT
Capture the Millenial Generation and create new F&B options
BY TROY KIRBY
THE NAME OF THE GAME
Learn to deploy an effective naming rights partnership
BY SCOTT HOROWITZ
WORK SMARTER, NOT HARDER
Use the right data to attract the right premium customers
BY MIKE GUIFFRE
SALES IN THE CROSSHAIRS
Focus in on multiple organizations to increase profits
BY DAVE WAKEMAN
LEADERSHIP TRAINING:
THE MAGIC OF STORYTELLING
BY MIKE DONNELLY
DEPARTMENTS:
NEW ALSD MEMBERS
MEMBERS ON THE MOVE
EDITOR’S NOTE
(Not) A Treatise on Big Data
BY JARED FRANK
FROM THE TOP
The President of the San Jose Earthquakes discusses cutting the ribbon on Avaya Stadium
WITH DAVE KAVAL
ALSD MEMBER Q&A
INDUSTRY AND ASSOCIATION NEWS
Sacramento River Cats continue legacy at Raley Field
What does it take to deliver remarkable service?
ALSD MEMBER HIGHLIGHT
SEAT visits with: Bruce Ross, San Jose Sharks
BY JARED FRANK
COMING ATTRACTIONS
THE CLOSER
About the Cover: Levi’s Stadium, the new home of the San Francisco 49ers and host of Super Bowl 50, is one of four venues ALSD Conference attendees will visit this July, when the association celebrates its 25th Anniversary.