COVER STORY: THERE’S NO PLACE LIKE HOME
Profit off of your team headquarters and practice facilities
BY EMILY MILLER HUDDELL
FEATURES:
THREE SHOWS IN ONE
Take a peek at what awaits at the 25th ALSD Conference
SAVE MONEY TO MAKE MONEY
Build a strong sales culture of entrepreneurship and innovation
BY BRETT ZALASKI
THE SOCIAL SELLERS
Don’t close the few. Connect and close the many
BY TROY KIRBY
THE FUTURE IS NOW
Reinvent your venue’s suite food and beverage experience
BY MIKE PLUTINO
PREMIUM EXPERIENCES TAKE CENTER STAGE
Generate revenue in your PAC by doing more with less
BY DAVE BROOKS
WHAT FACILITY TRENDS MATTER TO ATHLETIC DIRECTORS?
View the results of Ohio University and AECOM’s survey
BY ELIZABETH LAUPUS, PAUL VOSILLA, HEATHER LAWRENCE, AND DREW BERST
INSPECT WHAT YOU EXPECT
Audit your fans’ experiences with mystery shoppers and research
BY SCOTT HOROWITZ
A GOOD BET
Expand your pool with gambling-related sponsorships
BY DR. MARK S. NAGEL
SALES TRAINING:
EXPENSIVE, NOT NECESSARY SUITES
BY CARY KAPLAN
TAKE THE PRODUCTIVITY CHALLENGE!
BY BILL GUERTIN
DEPARTMENTS:
NEW ALSD MEMBERS
MEMBERS ON THE MOVE
EDITOR’S NOTE
A Magic Eye Conference
BY JARED FRANK
FROM THE TOP
The COO of the Brooklyn Nets and Barclays Center discusses analytics, NBA All-Star Weekend, and the New York Islanders’ upcoming move to Brooklyn.
WITH FRED MANGIONE
ALSD MEMBER Q&A
INDUSTRY AND ASSOCIATION NEWS
Kentucky Derby horse owners get closer to the Winner’s Circle
University of Arizona reaches Tucson community with Ticket to Success Tour
Nationwide Arena chef brings homecooked touch to NHL All-Star Game
ALSD MEMBER HIGHLIGHT
SEAT visits with:
Rachael Johnson and Keri Johnson, Minnesota Wild & Xcel Energy Center
BY JARED FRANK
COMING ATTRACTIONS
About the Cover: The Star in Frisco will be the new team headquarters for the Dallas Cowboys starting in 2016. Aiming to generate revenue around every corner, The Star will be a mixed-use development with all team facilities, eight stories of office space, an Omni hotel, as well as a 12,000-seat stadium for youth competitions. Photo courtesy of Gensler