COVER STORY: A PREVIEW OF WHAT’S TO COME
Visit the next generation of sales and marketing centers
BY JARED FRANK
FEATURES:
2015 CONFERENCE PREVIEW
Attend a show 25 years in the making
BY BILL DORSEY
LIVING UP TO YOUR POTENTIAL
Maximize premium seat revenue through market analysis
BY SCOTT HOROWITZ
THE TASTE OF NEW ORLEANS
Enjoy the dining experience at the new Yulman Stadium
BY ANGELA RANDALL
USING LIVE CHAT TO PROVIDE GREAT SERVICE
Communicate through online chat apps to better serve fans
BY JAMIE SWEDBERG
THE CUSTOMIZABLE VIP EXPERIENCE
Explore the enhanced premium amenities of music festivals
BY DAVE BROOKS
SPECIAL FEATURE: THE 2015 ALSD BUYERS GUIDE
SALES TRAINING:
LIVE OUTSIDE THE BOX
BY CARY KAPLAN
WHY SUITE SALES REPS DON’T ASK FOR MORE REFERRALS
BY BILL GUERTIN
DEPARTMENTS:
NEW ALSD MEMBERS
MEMBERS ON THE MOVE
EDITOR’S NOTE
25 Years Ago...
BY JARED FRANK
FROM THE TOP
The President of the Sacramento Kings discusses NBA 3.0 and the technologies, such as augmented reality, drones, and Bitcoin, experienced by Kings fans.
WITH CHRIS GRANGER
ALSD MEMBER Q&A
INDUSTRY AND ASSOCIATION NEWS
Cincinnati Reds fan creates new menu item for Great American Ballpark
Baylor Club brings together university and community
DraftServ innovates the sports venue beer experience
ALSD MEMBER HIGHLIGHT
SEAT visits with:
Kristin Loeser
Milwaukee Brewers Baseball Club
Troy Kirby
Tao of Sports Podcast
New ALSD Board of Directors Member
BY JARED FRANK
COMING ATTRACTIONS
About the Cover: The Marketing Center 3.0, such as the Sacramento Kings XC, demonstrates bigger and better than ever the fan experiences to come ahead of new builds and renovations, and are now experiences in and of themselves.