SEAT Fall 2014

SEAT Fall 2014

COVER STORY: A PREVIEW OF WHAT’S TO COME
Visit the next generation of sales and marketing centers
BY JARED FRANK

FEATURES:

2015 CONFERENCE PREVIEW
Attend a show 25 years in the making
BY BILL DORSEY

LIVING UP TO YOUR POTENTIAL
Maximize premium seat revenue through market analysis
BY SCOTT HOROWITZ

THE TASTE OF NEW ORLEANS
Enjoy the dining experience at the new Yulman Stadium
BY ANGELA RANDALL

USING LIVE CHAT TO PROVIDE GREAT SERVICE
Communicate through online chat apps to better serve fans
BY JAMIE SWEDBERG

THE CUSTOMIZABLE VIP EXPERIENCE
Explore the enhanced premium amenities of music festivals
BY DAVE BROOKS

SPECIAL FEATURE: THE 2015 ALSD BUYERS GUIDE

SALES TRAINING:

LIVE OUTSIDE THE BOX
BY CARY KAPLAN

WHY SUITE SALES REPS DON’T ASK FOR MORE REFERRALS
BY BILL GUERTIN

DEPARTMENTS:

NEW ALSD MEMBERS

MEMBERS ON THE MOVE

EDITOR’S NOTE
25 Years Ago...
BY JARED FRANK

FROM THE TOP
The President of the Sacramento Kings discusses NBA 3.0 and the technologies, such as augmented reality, drones, and Bitcoin, experienced by Kings fans.
WITH CHRIS GRANGER

ALSD MEMBER Q&A

INDUSTRY AND ASSOCIATION NEWS
Cincinnati Reds fan creates new menu item for Great American Ballpark
Baylor Club brings together university and community
DraftServ innovates the sports venue beer experience

ALSD MEMBER HIGHLIGHT
SEAT visits with:

Kristin Loeser
Milwaukee Brewers Baseball Club

Troy Kirby
Tao of Sports Podcast
New ALSD Board of Directors Member
BY JARED FRANK

COMING ATTRACTIONS

About the Cover: The Marketing Center 3.0, such as the Sacramento Kings XC, demonstrates bigger and better than ever the fan experiences to come ahead of new builds and renovations, and are now experiences in and of themselves.