COVER STORY: REDEFINING LUXURY
Treat your suite as a marketing center
BY BILL DORSEY
FEATURES:
ALSD 2014 PHOTO GALLERY
Relive the 24th Annual ALSD Conference and Tradeshow
THE RE-IMAGINATION OF PREMIUM DESIGN
Observe new experiences and trends guiding modern design
BY TROY KIRBY
SEGMENTATION STUDIES EXPLAINED
Understand how the subgroups of your fan base are alike
BY RYAN MAURI AND SCOTT HOROWITZ
PUSHING THE DIGITAL ENVELOPE
Take technology and data collection to the next level
BY EMILY MILLER HUDDELL
BE THE SQUEAKY WHEEL
Leverage your F&B partner to enhance your fan experience
BY MIKE PLUTINO
MAJOR OPPORTUNITIES FOR MINOR LEAGUES
Tour four new minor league facilities with major amenities
BY JESSICA BOUDEVIN
COLLEGE SPORTS AND ALCOHOL: AN EVOLVING FUTURE
Understand the true results of selling alcohol in college venues
BY DR. MARK S. NAGEL
WHO'S BUYING PREMIUM SEATING IN COLLEGE ATHLETICS?
Peek into collegiate corporate ticket buyers (Part 2)
BY DR. HEATHER LAWRENCE AND BRANDON STEFFEK
SALES TRAINING:
THREE CRITICAL THINGS YOU NEED TO KNOW ABOUT CEO'S
BY BILL GUERTIN
DEPARTMENTS:
NEW ALSD MEMBERS
MEMBERS ON THE MOVE
ALSD STAFF EDITORIAL
The Business End of a Hockey Stick
BY BILL DORSEY
FROM THE TOP
The CRO of the Minnesota Timberwolves reflects back on past learning experiences and shares his management style.
WITH RYAN TANKE
ALSD MEMBER Q&A
INDUSTRY AND ASSOCIATION NEWS
Pistons speed sales with a fast-paced touch point
Chicago Bears kickoff the season for suite partners in style
Allstate Arena taps Jack Daniels Lounge
ALSD MEMBER HIGHLIGHT
SEAT visits with:
Chris Quinn
Palace Sports & Entertainment
New ALSD Board of Directors Member
Roberto Beltramini
New York Jets
New ALSD Board of Directors Member
BY AMANDA VERHOFF
COMING ATTRACTIONS
About the Cover: The SAP/EMC suite at MetLife Stadium is an example of a suite utilized as a marketing center, a potential forerunner to a larger shift in the premium seating industry, one where venues double as convention centers or office buildings and are open seven days a week. Photo Credit: Jeffrey Totaro courtesy of EwingCole